A Little Less Hurt

nike-hurt

A brilliant spot capturing something all serious athletes have dealt with, pain. And more importantly getting through it.

TED

TEDxFLanders 2011 'Leitmotiv' - photo HAns Stockmans

The first night I learned that TED existed I couldn’t sleep. Now I co-organize TEDxFlanders, one of the biggest indepently organized TED events.

Here’s to the crazy ones

Think Different

To me, one of the best campaigns ever made. Such a powerful message that provokes  questioning of ‘the way things are done’ and fits perfectly with the core of the brand.