With Anderzorg's Zorg voor #deleven, we made it the brand's mission to address any relevant health issues for our young target audience. Over 2 years, we established Anderzorg as a brand that adds value for it's audience, leading to a healthier brand (TOM: 5% to 16%, brand preference: 0.7% to 6.8%, distinctive: 28% to 49%) and a more profitable funnel (market share: 1,7% to 2,9%).
Client: Anderzorg
Year: 2016-2018
Awards:
Bronze - Effie Netherlands - Behavior (Short)
Bronze - Effie Netherlands - Brand
San Awards – Financial Services
Bronze – Esprix – Financial Services